OUR STORY
BHAC is a multidisciplinary Art Consultancy agency founded in 2020 by Art Advisor Basma Harasani. Our practice focuses on serving the contemporary art sector in multiple aspects, including Acquisitions, Curatorial Services, Art Consultation, and Conceptual Strategy Development.
Our working relationships with emerging to established artists from across the Middle East and Europe have allowed us to build a network of committed, creative professionals. We believe that intentional curation can shape how people interact with each other, as well as create spaces that welcome reflection, conversation, and connection.
We’ve established a team of creative thinkers who manage everything from concept development, acquisitions, art handling, liaising with artists, commissions, and overall logistics.
MEET THE FOUNDER
Basma Harasani is a Saudi Curator and Art Advisor. She is the Founder and Creative Director of BHAC. Basma started her career in 2015 at Edge of Arabia in London, where she began to pave her way into the contemporary art space. She later moved on to work at ATHR gallery in Jeddah, where she wore many hats including, Curator, Artist Liaison and Sales Representative.
Basma founded BHAC, Basma Harasani Art Consultancy, in 2020. Her focus shifted to Acquisitions and Collection Management, Conceptual Strategy Development, and Curation. Her work highlights Middle Eastern Contemporary artists, specifically local artists in the Kingdom. Her focus is on bridging the gap between the local and international contemporary art ecosystem while celebrating the unique heritage of the Middle Eastern Contemporary Landscape. Drawing on a Bachelor of Arts in Interior Architecture and a Master’s Degree in Art Business from Sotheby’s Institute of Art. This educational background, and her previous experience working in galleries in Saudi Arabia and the UK, allow her to provide advice from various disciplines.
Apart from consulting on several private and public entities and assisting with curatorial strategy and collection management, Basma curated numerous shows, including, “Pulse” 2017, a biannual exhibition highlighting Young Saudi Artists. The fifth edition was inspired by the pulse of the youth, showcasing 25 artists, including Badr Ali, Obada Al Jeffri, and Rex Chuck. “ Opening Remarks” 2018, is a group exhibition bringing together ten established regional artists, including Ambe Sayal-Bennet, Nasser Alsalem, and Muhammad Shono. “The Viewing Room” 2020, an educational initiative to shed light on the art of collecting, showcasing artists including Ahmed Mater, Danish Alsaleh and Dana Awartani. And her latest exhibition, “What Lies Beneath Colour”, 2023, is the first large-scale retrospective of the work by Saudi Arabian artist Dr Sami Al Marzoogi. The exhibition brought together more than 150 drawings and paintings by the self-taught artist produced between 1986 – 2002.